BETTER BY DESIGN®

Turning Motivation Into Movement

Blue Star Nutraceuticals® has been setting the standard in sports nutrition for over 15 years. Our PhD-formulated supplements have helped thousands of people build muscle, burn fat, and gain the momentum needed to reach goals of every level.

Since 2007, Blue Star Nutraceuticals® has focused on one thing—creating supplements that deliver results. Every product is PhD-formulated, science-backed, and built with purpose.

We’re proud to be recognized by the scientific community. But what's always driven us are the stories we're told. The transformations of everyday people who demanded more from themselves—and got it.

Meet
James Johnson

Blue star nutraceuticals® success story & IFBB® Pro

"Four years ago, I was 46 years old, sitting on my couch, watching Sunday football with a half eaten party-size bag of nacho cheese chips in my lap. When the game went to commercial, there was a quick second when the screen went black and I saw myself in the reflection… I was disgusted."

HERE’S HOW HE DID IT
Age 46
Age 50

15 Years in the Making, 1 Day at a Time

July 2007 Blue Star Nutraceuticals® is born when owners of an independent supplement shop respond to customers’ demands for products with better ingredients, more transparent research, and proven results.
September 2008 After almost an entire year of research and development, Blue Star Nutraceuticals® Status® testosterone booster is released to both critical and customer acclaim.
January 2009 BlueStarNutraceuticals.com goes live for the first time. First day sales: $118.45 - thanks Mom!
March 2014 Blue Star Nutraceuticals® reaches the Top 50 on Bodybuilding.com for the first time.
April, 2014 100,000 bottles of Blue Star Nutraceuticals® Blade® fat burner sold!
December 2014 100,000 bottles of Status® sold!
January 2015 The world deserved a better protein, so we made one - Blue Star Nutraceuticals® Iso-Smooth™ hits the market!
July, 2015 The first ever Chisel Challenge™ begins! Thousands of people across North America compete in Blue Star Nutraceuticals® 91-day transformation contest for $10,000, a one-year Blue Star Nutraceuticals® sponsorship, and life-changing physical results.
October 2016 1 million products sold!
June 26, 2017 Blue Star Nutraceuticals® YouTube® channel launches with the goal of providing straightforward diet, training, and supplementation information proven by research and driven by results.
August, 2017 Executive Chef to the Boston Bruins and Cleveland Indians, Ultimate Men’s Health® Guy, and NBC® Titan Games contestant Joshua Ingraham joins the Blue Star Nutraceuticals® team.
October, 2017 Blue Star Nutraceuticals® Post-Factor™ wins Sports Supplement of the Year (SupplySide CPG Editor’s Choice Awards)
January, 2018 Blue Star Nutraceuticals® Training Facility opens its doors, very quietly and in an undisclosed location. The first facility of its kind, the Blue Star Nutraceuticals® Training Facility serves as a proving ground for the Blue Star Research & Development team. This is where Blue Star athletes come to test Blue Star products – and vice versa.
January, 2019 Legendary fitness model, competitor, athlete, and actor Rob Riches joins the Blue Star Nutraceuticals® team.
July, 2020 YouTube® Silver Creator Award awarded Blue Star Nutraceuticals® YouTube channel
March, 2020 “Ripped Over 40” YouTube video featuring Blue Star Nutraceuticals® athlete James Johnson reaches one million views!
September 2020 Blue Star Nutraceuticals® athlete James Johnson wins his IFBB® Pro Card at the age of 50.
October 2020 Blue Star Nutraceuticals® signs a national partnership with Make-A-Wish® foundation in support of their vision to grant the wish for every child diagnosed with a critical illness.
November 2021 6x UFC® Heavyweight Champion Stipe Miocic signs as Blue Star Nutraceuticals® athlete.
May 2022 Legendary multihyphenate and exploding YouTube® star Jonni Shreve joins the Blue Star Nutraceuticals® team.
April 2023 Faster Fat Loss™ Episode 200!
July 2023 The first ever Faster Fat Loss™ Transformation Challenge. Thousands of people across North America achieve life-changing transformation results in just 91 days with the help of Blue Star Nutraceuticals® coaching and products.
2024 The biggest year yet for Blue Star Nutraceuticals® product development. New products, new flavors, and new formulas hit the shelves at a record pace.
March 2025 Blue Star Nutraceuticals® Creatine Monohydrate launches, marking the arrival of the Better By Design® family of enhanced commodity products.
April 2025 Faster Fat Loss™ Episode 300!
Transparent Science Our Training Facility

Welcome to what’s next. Thanks for choosing Blue Star Nutraceuticals®. You’re here because you want more—and you’re ready to work for it. That mindset is everything. It’s what connects the people we serve. If you're focused, driven, and serious about progress—you’re in the right place.

Now it’s time to move. Explore the site. Learn what sets our PhD-formulated, science-backed supplements apart. And find the tools that will help you unlock your next level. With a little bit of help from us, everything you came here to achieve isn’t a matter of if. It’s only a matter of when.

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